Appeal of American Apparel

The clothing company American Apparel is undoubtedly a large part of the hipster revolution, or it is at least responsible for keeping it dressed accordingly. The fact that American Apparel is a self-proclaimed sweatshop free company is important to many young people who wear their products. Their factory is located in the heart of downtown Los Angeles. At the heart of their manufacturing practices is the idea that workers should be paid fairly for their expertise. The company is also a proud contributor to the job market here in the United States, whereas many other large scale clothing companies have outsourced their labor to foreign countries that offer the opportunity to save money by providing workers for extremely low wages.
American workers do cost more, but in the long run they might actually guarantee a better profit, since supporting the abolition of sweatshops and getting behind an American-made product are both on the current “hipster” agenda. American Apparel provides colorful basics and casual clothing, as well as swimwear and outrageous and sometimes scandalous pieces that enhance any party outfit. The brand has continued to gain popularity especially in California, but also has numerous stores across the country and even internationally.